ERA Team VP Partners with Hollyloft Ski and Bike to Benefit New Leash on Life

ERA Team VP Real Estate & Vacation Rentals was proud to collaborate with Hollyloft Ski and Bike to announce their new “Bikeshare Program” at the Chautauqua Institution ERA Team VP office on 1 Morris Avenue. The collaboration will benefit a local animal rescue group, New Leash on Life (NLOL).

As part of the program, ERA Team VP purchased used vintage style bicycles from Hollyloft to be used on the grounds at the Chautauqua Institution for appointments, showings, and vacation rentals. Hollyloft refurbished the bicycles and worked with ERA Team VP to design the promotional artwork displayed on the bikes. 

“We are thrilled to have partnered with Hollyloft and supporting such a great cause,” says Rachael Wiley-Steffen, Director of Corporate Marketing, ERA Team VP. “With four customized bikes circulating the grounds of Chautauqua, we encourage our agents and staff to petal around with clients for appointments, showings, or just take a leisurely stroll and take in the sites. This marks the beginning for ERA Team VP and we look forward to working with other partners as we continue to build our Bikeshare Program in other areas and communities in which we serve.”

Hollyloft currently partners with NLOL to benefit the homeless pets in our communities. Throughout the year Hollyloft seeks used bicycle donations from the community, to be sold for scrap metal, used for parts, or to be fixed up and resold, with all proceeds to benefit NLOL.

“For the past 5 years, Hollyloft has taken in used bikes to benefit the local animal rescue, NLOL in Celoron, NY,” says Seri Beeson, Hollyloft Ski & Bike. “This home rescue will see hundreds of animals of all types in a given year, and the proceeds from the used bike sales help with the cost of a variety of medical expenses. The animals thank you!”

For more information or to donate or purchase a bike as part of the partnership between Hollyloft and NLOL, visit 600 Fairmount Ave., Jamestown, NY or online at To learn more about NLOL, make a donation, or find a forever friend visit them on Facebook.