ERA Team VP Launches Innovative Branding Campaign

As an industry and community leader for more than 35 years, ERA Team VP is excited to share the evolution of their brand with the launch of a new innovative “Match” marketing campaign.

The “You + ERA A Real Match” campaign includes billboards, newspaper, social media engagement, video, as well as other digital pieces throughout Western New York and Northwest Pennsylvania.

The idea behind the branding effort, which launches Monday, June 26, is to showcase the importance of relationships with buyers and sellers alike, as well as the range of possibilities someone has when partnering with ERA Team VP.

ERA Team VP will match consumers with a Realtor who will focus on client needs and work to create the perfect match in the home buying or selling process. Not only are clients matched with a real estate agent, but they’re matched with a strong real estate team that will support all aspects of a real estate transaction.

“This campaign illustrates the care and attention to detail our realtors give when working with their clients”, says Bill Soffel, Broker/Owner, ERA Team VP Real Estate. “We want to be a perfect match for our clients before, during, and after their real estate transactions. We focus on building lifelong relationships modeled after our company motto, Teamwork. Trust. Results.”

“Our growth goals of achieving greater penetration in our service area will be fueled by our strong ERA brand and exceptionally talented agents. ERA Team VP will leverage this campaign to further enhance our presence, brand awareness, and the perfect match experience for all”, says Rachael Wiley-Steffen, Director of Corporate Marketing, ERA Team VP Real Estate. “Innovation continued. Move closer to owning your dream home with your #ERATeamVPMatchMaker today!”

ERA Team VP Real Estate has 11 office locations serving Western New York and Northwestern Pennsylvania. For more information visit or call 716-413-0200.