ERA Team VP Unveils New Tagline

ERA Team VP Real Estate & Vacation Rentals recently launched a bold new brand campaign featuring a new tagline: “Teamwork. Trust. Results.”

ERA Team VP Leadership TeamPictured left to right: ERA Real Estate Vice President of Broker Services, Stephanie Reyna; ERA Team VP Leadership Team, Denise Whipp, Rita White, Rachael Wiley-Steffen, Hanna Soffel Briggs, Mary Beth Holt, and Bill Soffel.

“We tasked ourselves with developing a tagline consistent with our brand which speaks to our commitments to the markets in which we serve,“ states Rachael Wiley-Steffen, Director of Corporate Marketing & Vacation Rental Management. “Together, we are building greater relationships and opportunities for success within the Real Estate and Vacation Rental markets.”

This tagline “Teamwork. Trust. Results.” includes three foundational terms that convey the mission and vision of ERA Team VP, while encompassing what the Real Estate & Vacation Rental firm strives to provide on a daily basis for staff, agents, and customers alike.

The tagline emerged from an in-depth process of strategic planning executed by the ERA Team VP leadership team.

“What excites me most about adding “Teamwork. Trust. Results.” to the ERA Team VP brand, is the process we used to develop this new tagline. Every single member of our team, from sales and rental agents, to support staff, to leadership, contributed ideas and feedback about who we are as an organization,” said Bill Soffel, President/CEO. “I truly believe that “Teamwork. Trust. Results.” is a genuine reflection of what ERA Team VP is all about, and is also what we strive to achieve for our clients and customers every single day.”

The evolved brand follows a successful year for ERA Team VP, as the firm achieved a record number of closed sales transactions in 2015. Additionally, fully integrating all real estate agents to the ZAP platform, a new innovative online website and contact management system.

First unveiled for staff and agents at the annual ERA Team VP Year End Awards Banquet, held this past month at the Seneca Allegany Resort & Casino in Salamanca NY, the new brand tagline has already been rolled out across the company’s online platforms including social media and electronic communications, as well as multiple printed publications. Updates to other brand touch points are also underway and will continue through 2016.

For more information about ERA Team VP Real Estate & Vacation Rentals visit or call 800-789-2600.


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