ERA Team VP Participates in #GivingTuesday

ERA Team VP participates in #GivingTuesday

ERA Team VP Real Estate & Vacation Rentals Announces Participation in the “Feed the Need” Campaign

ERA Team VP Real Estate & Vacation Rentals announced its collaboration with ERA Real Estate and other ERA affiliated brokerages across the country to join together in their “Feed the Need” initiative, a national campaign to fight against hunger. The campaign will kick off on the Tuesday after Thanksgiving, also known as #GivingTuesday. Furthermore, it will work in tandem with the national hunger-fighting non-profit organization Move For Hunger.


ERA Team VP is hosting a community initiative to gather non-perishable and unused food items for local food pantries. This is part of an overall effort to help stock food pantries nationwide in advance of the holiday season.

Additionally, ERA Team VP will have collection boxes at nine of their offices from November 27 through December 11.

  • Bradford, PA
  • Cuba, NY
  • Ellicottville, NY
  • Fredonia, NY
  • Jamestown, NY
  • Mayville, NY
  • Olean, NY
  • Warren, PA
  • Yorkshire, NY

Move For Hunger is dedicated to improving the accessibility of food to individuals and families who are food insecure. Moreover, the organization mobilizes the relocation industry to collect non-perishable food items and deliver them to food banks across North America in an effort to reduce food waste and fight hunger.

“Our team cares about this community and has a passion to make it even stronger,” said Bill Soffel, ERA Team VP Broker/Owner. “We are urging everyone in the community to join us in this important campaign to make sure our local food pantries are adequately stocked to meet the needs of its clients this holiday season.”

“This is such an important cause, especially this time of year, to reflect on how we can help our communities. We are motivated by this opportunity to help our neighbors, and we encourage our fellow community members to join us in this initiative,” says Soffel.

For more information about ERA Team VP Real Estate and Vacation Rentals and the real estate/vacation rental market in the Southern Tier of Western New York and Northwestern Pennsylvania visit or call their main office at 716-413-0200.

ERA Team VP Challenges Local Businesses to Participate in Denim Days

Partake in this cause by donating to the ERA Team VP Chautauqua office location or donate online!

ERA Team VP Denim Day Challenge

Chautauqua, NY (September 26, 2018) – ERA Team VP Real Estate and Vacation Rentals challenges local businesses to partake in the ERA Team VP Denim Days to support the American Cancer Society in the fight against breast cancer.

This timely business to business challenge will take place on Friday, October 5 – during breast cancer awareness month. Denim Days invites businesses to donate $5 or more to wear jeans to work. ERA Team VP challenges local businesses to participate in Denim Days and contribute to this important fundraiser. Nationwide, Denim Days has raised over $96 million. All proceeds will go to the American Cancer Society in the fight against breast cancer.

“We are aware that many of us have incorporated the casual lifestyle into our everyday attire, however we are encouraging businesses and their employees to make a simple $5 contribution on this one day of giving,” Bill Soffel, ERA Team VP Real Estate and Vacation Rentals Broker/Owner.

Businesses are encouraged to participate by using the hashtag #B2BDenimDayChallenge. All donations will go directly to the American Cancer Society.

“We are hopeful that this campaign will not only raise a substantial amount of money for breast cancer awareness, but that it will also showcase how joining forces within our communities can result in something so much more significant,” Bill Soffel.

For more information about ERA Team VP Real Estate and Vacation Rentals and the real estate/vacation rental  market in the Southern Tier of Western New York and Northwestern Pennsylvania, visit or call  their main office at 716.413.0200.

Stay up to date by responding to the Denim Day Challenge Facebook event!


(Jamestown, NY) (August 2, 2018) – ERA Team VP Real Estate & Vacation Rentals in the Southern Tier of Western NY and Northwestern PA has joined the National Comedy Center as the exclusive Real Estate and Vacation Rental endowment partner.

The National Comedy Center is a world-class attraction based on the celebration of comedy.

The $50 million cultural institution is in the Western New York city of Jamestown and tells the story of comedy from its origins to the present with a mix of interactive exhibits, a hologram theater, and comedy artifacts such as the late George Carlin’s archives.

The center was inspired by Lucille Ball, who starred as accident-prone Lucy Ricardo on the 1950s sitcom, ‘I Love Lucy.’ Jamestown has a museum dedicated to Ball, who said she wanted to see all comedy celebrated as an art form in her hometown of Jamestown, NY.

“As proud members of the community, ERA Team VP is dedicated to investing in and supporting the economic growth and development of our region,” says Bill Soffel, ERA Team VP Broker/Owner. “The National Comedy Center is a game changer for Chautauqua County and the Western NY and Northwestern PA region and we are thrilled to be a part of it!”

As an endowment donor and programming supporter of the National Comedy Center and Lucy Fest, ERA Team VP has had the opportunity to interact and tour the center a handful of times over the past 8-months, including participating in the guest experience research study/beta testing. With the thousands of visitors traveling to our region each year, this experience has allowed our staff and agents to better communicate the excitement and significance surrounding the museum.

“Each tour is more exhilarating than the last,” says Rachael Wiley-Steffen, ERA Team VP, COO. “Watching the design and detail, conversing with programmers and staff members, followed by the technological advancements within each visit has given a number of hair-raising, goose-bumpy experiences. The intense and innovative work that has gone into this project is truly mind blowing.”

ERA Team VP Real Estate & Vacation Rentals is proudly displayed as the ‘Presenting Sponsor’ of the ‘Trending Now’ exhibit within the National Comedy Center.

For more information about ERA Team VP Real Estate & Vacation Rentals and the real estate/vacation rental market in the Southern Tier of Western New York and northwestern Pennsylvania visit or call their main office at 716.413.0200. To learn more about the National Comedy Center, please visit

Just a Walk from NorthShore!

The NorthShore condos are located in the perfect location on the beautiful grounds of Chautauqua Institution.  Just steps from the Chautauqua Lake shoreline, the condos are a great spot for peace and quiet, while also being walking distance from all of the fun filled activities that the Institution has to offer!

The first thing that you will love about these condos is the beautiful lake view! Pack your kayaks or canoes and head on down to the lake for a leisurely ride with friends and family or grab your fishing polls and do some fishing off the dock.  You can also take a nice walk down to the beach or the shore to enjoy some of the most breathtaking sunsets you have ever seen!

If you want to workout while you are here, the Institution is one of the best places for a jog by the lake or around the grounds.  The Turner Fitness Center is also just walking distance from the condos and it is a great place for working out, shooting hoops, or even swimming laps in the pool!  There are also top of the line clay tennis courts for you to use as well.  Grab your racquet and walk up to the courts for a fun round of tennis day or night.  If that’s not enough, the Chautauqua Golf Club is right across the street from the condos!  Play a quick nine holes, or make a tee time at one of the two eighteen hole courses.

Sports aren’t your thing? That’s not a problem, because our condos are walking distance from fun activities for everyone!  The Bestor Plaza is located in the middle of the grounds, and it’s just a short walk from the condos.  Walk over to the library or the bookstore, or grab some delicious food at the Brick Walk CaféThere are also concerts and lectures throughout the entire summer season at the historic Amphitheater.  Grab an ice cream cone and take an evening stroll around the plaza because there will be something for the whole family to enjoy!

Whether its outdoor sports, sightseeing, food, or entertainment, the NorthShore condos are located in the best place for you to enjoy all of the activities that Chautauqua Institution has to offer! Contact ERA Team VP Real Estate & Vacation Rentals to book your 2018 NorthShore getaway today!

Follow NorthShore on Facebook!

Local Real Estate Firms Announce Merger

Warren, PA (2018) — Local real estate firms Nancy J. Shattuck Real Estate of Warren, PA and ERA Team VP Real Estate, headquartered in Chautauqua County, NY with a location in Warren, PA, have announced the merger of their operations. The combined firm will conduct business as ERA Team VP Real Estate with the Warren office relocating to the site of Nancy J. Shattuck’s firm at 333 Jackson Run Rd, Ste 2, Warren, Pennsylvania 16365.

To support the continued growth and achieve the full potential of this merger, this combined organization will continue to leverage the suite of digital tools and best-in-class infrastructure provided by the ERA brand. It will also continue to build on both families’ long history and track record of serving the needs of families looking for homes at pivotal moments of their lives.

“This is a very natural strategic alliance as ERA Team VP and Nancy J. Shattuck Associates are both powerful real estate companies, with shared values, in the Warren, PA market. Nancy’s clients and customers will now benefit from a much broader marketing and networking reach, covering the entire Southern Tier of New York State.”

ERA Team VP Real Estate operates 9 other office locations including Ellicottville in Cattaraugus County, Cuba in Allegany County and Bradford in northwestern Pennsylvania.

“Attention to consumer needs has always been a trademark of both our real estate firms,” said Soffel. “Together we will be able to deliver our commitment to service to our customers from 10 convenient office locations throughout Western New York and Northwestern Pennsylvania and fully leverage the ERA core values of innovation, collaboration and superior service.”

For more information about ERA Team VP Real Estate and the real estate market in the Southern Tier of Western New York and northwestern Pennsylvania visit or call one of the main office locations: (814) 726-3456 Warren; (716) 699-4800 Ellicottville; (585) 968-2113 Cuba; (716) 413-0200 Chautauqua.


ERA Team VP Real Estate & Vacations Rentals is excited to announce the promotion of Rachael Wiley-Steffen to Chief Operating Officer, effective October 1. Previously she served as the Director of Corporate Marketing & Vacation Rental Management. Rachael has been part of the ERA team for the past two and a half years.

In her new position, Rachael will oversee all internal operations, execute ERA Team VP’s annual business plan, and will maximize the performance of ERA Team VP’s real estate, vacation rental, and marketing activities. This is a newly created position for ERA Team VP.

“I am extremely excited about the creation of this new position at ERA Team VP, and more importantly, I am highly confident in Rachael’s abilities, and the job I know she will do in facilitating the continued growth of our team and company.  We’ve already made great strides during Rachaels’ tenure at Team VP, and she and I are ready to lead our group to the next level”, said Bill Soffel, Broker/Owner, ERA Team VP Real Estate and Vacation Rentals.

“I have the privilege of working with a group of individuals who are consummate professionals and respected leaders in the industry, and am honored to lead the ERA Team VP Operations,” said Rachael Wiley-Steffen, COO, ERA Team VP Real Estate and Vacation Rentals. “I look forward to continuing to build upon ERA’s unique ‘family’ culture and am eager for continued innovation and growth.”

Rachael earned a Master’s Degree in Marketing from St. Bonaventure University and joined ERA Team VP Real Estate and Vacation Rentals in 2015 as the Director of Corporate Marketing and Vacation Rental Management. Prior to joining ERA Team VP Real Estate, Rachael worked for Zurn Industries, LLC out of Erie, PA as the Director of Brand Marketing and then as the Commercialization Manager where she oversaw all aspects of the commercialization process across the Zurn platform.


ERA Team VP Partners with Hollyloft Ski and Bike to Benefit New Leash on Life

ERA Team VP Real Estate & Vacation Rentals was proud to collaborate with Hollyloft Ski and Bike to announce their new “Bikeshare Program” at the Chautauqua Institution ERA Team VP office on 1 Morris Avenue. The collaboration will benefit a local animal rescue group, New Leash on Life (NLOL).

As part of the program, ERA Team VP purchased used vintage style bicycles from Hollyloft to be used on the grounds at the Chautauqua Institution for appointments, showings, and vacation rentals. Hollyloft refurbished the bicycles and worked with ERA Team VP to design the promotional artwork displayed on the bikes. 

“We are thrilled to have partnered with Hollyloft and supporting such a great cause,” says Rachael Wiley-Steffen, Director of Corporate Marketing, ERA Team VP. “With four customized bikes circulating the grounds of Chautauqua, we encourage our agents and staff to petal around with clients for appointments, showings, or just take a leisurely stroll and take in the sites. This marks the beginning for ERA Team VP and we look forward to working with other partners as we continue to build our Bikeshare Program in other areas and communities in which we serve.”

Hollyloft currently partners with NLOL to benefit the homeless pets in our communities. Throughout the year Hollyloft seeks used bicycle donations from the community, to be sold for scrap metal, used for parts, or to be fixed up and resold, with all proceeds to benefit NLOL.

“For the past 5 years, Hollyloft has taken in used bikes to benefit the local animal rescue, NLOL in Celoron, NY,” says Seri Beeson, Hollyloft Ski & Bike. “This home rescue will see hundreds of animals of all types in a given year, and the proceeds from the used bike sales help with the cost of a variety of medical expenses. The animals thank you!”

For more information or to donate or purchase a bike as part of the partnership between Hollyloft and NLOL, visit 600 Fairmount Ave., Jamestown, NY or online at To learn more about NLOL, make a donation, or find a forever friend visit them on Facebook.

ERA Team VP Launches Innovative Branding Campaign

As an industry and community leader for more than 35 years, ERA Team VP is excited to share the evolution of their brand with the launch of a new innovative “Match” marketing campaign.

The “You + ERA A Real Match” campaign includes billboards, newspaper, social media engagement, video, as well as other digital pieces throughout Western New York and Northwest Pennsylvania.

The idea behind the branding effort, which launches Monday, June 26, is to showcase the importance of relationships with buyers and sellers alike, as well as the range of possibilities someone has when partnering with ERA Team VP.

ERA Team VP will match consumers with a Realtor who will focus on client needs and work to create the perfect match in the home buying or selling process. Not only are clients matched with a real estate agent, but they’re matched with a strong real estate team that will support all aspects of a real estate transaction.

“This campaign illustrates the care and attention to detail our realtors give when working with their clients”, says Bill Soffel, Broker/Owner, ERA Team VP Real Estate. “We want to be a perfect match for our clients before, during, and after their real estate transactions. We focus on building lifelong relationships modeled after our company motto, Teamwork. Trust. Results.”

“Our growth goals of achieving greater penetration in our service area will be fueled by our strong ERA brand and exceptionally talented agents. ERA Team VP will leverage this campaign to further enhance our presence, brand awareness, and the perfect match experience for all”, says Rachael Wiley-Steffen, Director of Corporate Marketing, ERA Team VP Real Estate. “Innovation continued. Move closer to owning your dream home with your #ERATeamVPMatchMaker today!”

ERA Team VP Real Estate has 11 office locations serving Western New York and Northwestern Pennsylvania. For more information visit or call 716-413-0200.

Ways to Keep Your Vacation Low Cost

Thinking about taking a family vacation this summer, but worried about breaking the bank? Here are a few ways to keep your vacation or weekend getaway affordable:

Travel Off-Season – This is a great way to keep your vacation low cost and save BIG! Not to mention, your vacation destination will most likely be a lot less crowded. Many accommodations and area activities often offer off-season rates and specials.

Inquire about Specials/Promotions When Booking Your Accommodations – Regardless of the season, the vacation rental company or hotel you’re booking with may have negotiation power for rate and/or other discounts (doesn’t hurt to ask, right?!) Always, be sure to check their website for any rental specials or discounts.

Local Research – Research free or inexpensive events or local activities going on in the area. Many vacation destinations offer inexpensive things to do that you might not know about. Explore the possibility of visiting nearby museums, hiking/biking, fishing, and location specific events. A great resource is your vacation rental company, the destination’s Chamber of Commerce website, and of course Google!

Mealtime – Eating out can add up very quickly, especially if you’re traveling in a large group. Plan your meals ahead for your stay and then grocery shop accordingly. If dining out is on the top of your list of to-do’s during your vacation, be sure to do your research on local restaurants and the specials they might be offering to keep cost down.

Visit to learn more about booking your Low Cost Vacation with ERA Team VP Real Estate & Vacation Rentals!

Sarah Hallberg Joins ERA Team VP Real Estate

Chautauqua, NY — ERA Team VP recently announced the addition of Sarah Hallberg to its team of real estate sales professionals serving consumers in the Chautauqua County area.

Sarah Hallberg is the newest real estate agent to join ERA Team VP Real Estate. Leveraging her experience as a successful business owner, she is known for outstanding client service, 24/7 availability, and a skilled negotiator with her client’s best interest at heart.

“In today’s market, growth is the only option, and attracting top talent is a surefire way to achieve that goal,” said Bill Soffel, Broker/Owner, ERA Team VP Real Estate. “We are thrilled to have a professional of Hallberg’s caliber join our firm.”

“Unwavering commitment to clients has been critical to my success, and ERA Team VP’s culture of collaboration, innovation, and knowledge sharing combined with its reputation for superior service will not only enhance my career, it will enhance the experience of my clients as well,’ said Hallberg. “I believe that it is not only my duty to represent my clients to the best of my ability, but also to educate them throughout the process so that they can make the best decisions possible.”

As part of ERA Team VP Real Estate, Hallberg will be able to offer homebuyers and sellers a wide variety of innovative and market-relevant products and services such as the ERA® Sellers Security® Plan and the ERA® Gold Star Property program as well as robust online marketing programs, extensive listings distribution partners, and related services including the American Home Shield Warranty.

For more information about ERA Team VP Real Estate and the real estate market in the Western New York visit or contact one of our Chautauqua County offices: (716) 413-0200 Mayville; (716) 763-2600 Lakewood; (716) 386-5410 Bemus Point; (716) 672-7990 Fredonia. Call Sarah Hallberg directly at (716) 499-1387.